Latest International Journal Publication on Visionary Leadership by CMMU Faculty and PhD Candidate

A CMMU research report by Assistant Professor Dr. Sooksan Kantabutra and CMMU PhD Candidate Pisanu Vimolratana, entitled Vision-based leaders and their followers in retail stores: Relationships and consequences in Australia, has been published in Volume 26, Issue 6 of Journal of Applied Business Research indexed by SCOPUS, the world's largest database of peer-reviewed literature. The report is an outcome of Pisanu's research apprenticeship under Dr. Kantabutra's supervision.

The research tested relationships between store manager passion for vision, motivation of staff and use of vision among staff, and leadership outcomes of staff and customer satisfaction in Australian apparel retail stores. Findings indicate that stores with vision are associated with higher staff satisfaction and more frequent use of vision among staff. Store manager passion directly predicts improvements in motivation of staff, use of vision among staff and staff satisfaction. Motivation of staff directly predicts enhanced staff satisfaction, while use of vision among staff directly predicts improved staff and customer satisfaction.

While leaders are exhorted to espouse vision, little is known about how vision is used by leaders and followers in Australian retail stores. The present CMMU report enhances our understanding about visionary leadership in this specific area. Publication of this SCOPUS-indexed report confirms CMMU's status as a leading business school in Asia.