CMMU Faculty and students actively engaged at PICMET2010 conference

on 06 August 2010.

Technology management has a critical role to play as the world rebuilds its economic strength in the aftermath of the current slowdown. It is the responsibility of the Technology Management community to utilize and guide technology effectively to provide the world with the framework to respond to the changes taking place around us and to move continuously toward better futures through innovation and technology development.

Recognizing this challenge, PICMET conference, the leading conference in the areas of technology and innovation management, focuses on the role of technology management as the engine behind building global economic growth. The proceedings of PICMET’10 contain some of the best knowledge available on Technology Management for addressing the challenges and opportunities in a world going through fundamental changes.

A total of 709 submissions were received by PICMET’10. After they were reviewed by the 130 member Program Committee in a double-blind refereeing process, 330 were accepted for inclusion in the conference. The authors represent about 300 organizations in 39 countries. (For more information visit www.picmet.org)

In this year conference, CMMU faculty and students had been actively engaged in academic sessions and other conference activities. Asst. Prof. Dr. Thanaphol Virasa was invited to chair the academic sessions in manufacturing management, Asst. Prof. Dr. Nathasit Gerdsri was invited to offer a 90 minute tutorial on Strategic Evaluation of Technologies. Ronald S. Vatananan and Chonyacha Suebsin (Dr. Gerdsri’s Ph.D. students) presented their research works on technology roadmapping and the organizational aspects in technology adoption. Tullawat Pacharapa (Dr. Vichita Ractham’s Ph.D.student) presented his work on knowledge management. The details are shown below.

	Strategic Evaluation of Technologies: a tutorial session by Dr. Nathasit Gerdsri This 90 minute tutorial presents a model used for evaluating the impact of technologies on a company’s objective. The Hierarchical Decision Modeling approach is applied to construct the model. Both quantitative and qualitative aspects of technology evaluation are integrated into the model development process. The impact of technologies on a company’s objective is measured as a composite index called Technology Value. Several case applications are presented to demonstrate how the concept can be applied to address the strategic issues of setting the R&D direction for emerging technologies (cases of electronic technologies and automotive technologies), determining the strategic timing for technology substitution (a case example of HDD manufacturing technology), etc.
	The Current State of Technology Roadmapping (TRM) Research and Practice: presented by Ronald S. Vatananan, Ph.D. Candidate Click here for article's abstract.
	Technology Adoption: A Case Study of ERP Implementation in One of Healthcare Organizations in Thailand: presented by Chonyacha Suebsin, Ph.D. Candidate Click here for article's abstract.
	Information Technology Acceptance in Healthcare Service: The Study of EMR in Thailad presented by Tullawat Pacharapa, Ph.D. Candidate Click here for article's abstract.