Sufficiency Economy Research by CMMU Faculty & Fast-track MM Student To Be Published by Scopus Journal
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A CMMU research report entitled Predicting Corporate Sustainability: A Thai Approach by Assistant Professor Dr. Sooksan Kantabutra and Thomas Siebenhüner, a Fast-track MM student and a Research Fellow of CMMU Leadership Research Group, has been accepted for publication by Journal of Applied Business Research indexed by Scopus.
Among the first in the world, this paper adopts Kantabutra et al. (2010)’s ten “Sufficiency Economy” leadership practices to derive predictors of corporate sustainability and adopts Avery (2005)’s measures of sustainability performance outcomes. A structural model expressing relationships between the two groups of measures is formed accordingly, followed by hypotheses. A convenient sample comprises 112 middle-level managers and business owners who were asked to respond to a questionnaire. Factor and regression analyses are adopted to test the relationships.
Findings indicate that (a) perseverance is a direct predictor of firm’s capacities to deliver competitive performance, endure crises, and maintain a market leadership; (b) geosocial development and broad stakeholder focus are two direct predictors of firm’s capacity to deliver competitive performance; (c) resilience and moderation are two indirect predictors of firm’s capacity to deliver competitive performance; (d) geosocial development, broad stakeholder focus, moderation, and resilience are four indirect predictors of firm’s capacity to endure crises; and (e) geosocial development, moderation and resilience are three indirect predictors of firm’s capacity to maintain a market leadership. Managerial implications are also discussed.
Publication of this SCOPUS-indexed report confirms CMMU's status as a leading business school in Asia.