CMMU Faculty and students research activities in Hawaii.

Asst. Prof. Dr. Randall Shannon attended the 15th Cross-Cultural Research Conference held in Kona, Hawaii in December 2011 and presented two papers.  One paper was co-authored with Bonnie Cai, who obtained both her Master’s and Ph.D. degrees from CMMU.  It was titled: Exploring the Effect of Personal Values on Mall Shopping Behavior Between Thai and Chinese Consumers.

 

The second paper was co-authored with Pojjamarn Jirachocksubsin, who is studying for her Master’s degree and developed the paper from her thesis.  The paper was titled: Contrasting Thai and Thai-Chinese Attitudes Towards Savings Intention. Both papers received very positive feedback from participants. Congratulations to both Bonnie and Pojjamarn for their successful publications!!!