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CMMU Faculty Publication on Organizational Commitment

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A research report by Dr. Parisa Rungruang, entitled Antecedents of Organizational Commitment of Academics in Thailand: Qualitative Analysis has been published in Research Journal of Business Management  (indexed by Scopus).

The purpose of the study was to identify variables that influence the three components of organizational commitment (i.e., affective,  continuance, and normative commitment) in a sample of academics in Thailand. The respondents were asked to answer open-ended questions in a written format. A large number of categories emerged from the content analysis as antecedents of the three components of organizational commitment. Antecedents of affective commitment  included relationship with and support from co-workers, university  support, relationship with students, management and systems, and  professional attachment and significance. Continuance commitment  developed when Thai academics perceived loss in compensation and welfare benefits, relationship with co-workers, professional attachment and significance, status and acceptance, and lack of job alternatives. Antecedents of Thai academics' normative commitment  included professional attachment and significance, responsibility/duty, university support, relationship with students, and relationship with and support from co-workers. Future research directions and managerial implications are also discussed.

Publication of this SCOPUS-indexed research confirms CMMU's status as a leading business school in Asia.