TBS-CLSG International Conference Series 2012.
CMMU's Consumer Life-course Studies Group (CLSG), which focuses its research on consumer behavior at every stage of life, with its partner at Taylor’s Business School, Malaysia has jointly hosted the TBS-CLSG International Conference Series 2012 from 24-25 September 2012.
In the picture: (from left to right)
- Prof. Dr. George Moschis, CMMU Adjunct Professor and director of the CLSG.
- Mr. Jul Thanasrivanitchai, CMMU doctoral student.
- Ms. Iris Paludnik, CMMU master student.
- Ms. Thipchutha Kosrapunyaapoom, CMMU master student
- Asst. Prof. Dr. Randall Shannon, CMMU faculty and co-director of the CLSG.
This year, seven research projects of Asst. Prof. Dr. Randall Shannon, co-director of the CLSG center, jointly with his master's and doctoral students were accepted for presentation in the conference, as follows:
- Jul Thanasrivanitchai and Randall Shannon, Aging Consumers and Smart Home.
- Pojjamarn Jirachocksubsin and Randall Shannon, Exploring Materialism between Thai and Thai-Chinese.
- Sarinya Laisawat and Randall Shannon, “Why Do People Go To Shopping Malls?” – A Study of Mall Visitation in Thailand.
- Iris Paludnik and Randall Shannon, Retail Service Encounter Quality in Austria and Thailand: The Importance of Empathy and Performance from a Cultural Value-based Perspective.
- Thipchutha Kosrapunyaapoom and Randall Shannon, Smartphone Use and Consumer Advocacy.
- Ketsuree Vijaranakorn and Randall Shannon, Traditional Luxury vs Masstige Luxury: The Effects of Brand Origin and Country of Manufacture on Thai Consumers’ Perceptions.
- Jaratchwahn Jantarat, Sarinya Laisawat and Randall Shannon, Usages of marketing and non-marketing communication tools of fashion clothing shoppers
[Jul , Sarinya , Jaratchswahn and Ketsuree are CMMU PhD students and Pojjamarn, Iris and Thipchutha are CMMU's Master students.]
In November 2013, CMMU will take turn to host the conference. More information regarding to the 2013 conference will be soon publicized.