CMMU Faculty and PhD candidate research works in collaboration with University of Oxford

     Asst. Prof. Dr. Randall Shannon and Ph.D. candidate Boonying Kongarchapatara were invited to submit a book chapter being prepared by Oxford's Institute of Retail Management, within the Said Business School, University of Oxford, UK.  The draft chapter has been approved and they will now prepare the full chapter to submit later in the year.  The book will be titled: Retailing in Emerging Markets: A Policy and Strategy Perspective.
     Randall and Boonying were initially contacted to write a chapter on Retail Strategy in Thailand.  After submitting the draft chapter on strategy, they were asked if they could also write a chapter on Retail Policy in Thailand.
Congratulations to Randall and Boonying!