Phallapa Petison, Ph.D.
Asst. Prof.

Specializations: Localization strategies, Strategic management, Strategic marketing management, Qualitative research

Dr. Phallapa Petison received her Ph.D. in International Business from Asian Institute of Technology. Her Ph.D. dissertation was on localization strategies in the Thai automobile industry. Her dissertation was awarded as a winner of a special recommendation of outstanding doctoral dissertation in the category of Management and Governance by European Foundation of Management (EFMD) and Emerald.

Dr. Phallapa research interests include strategic management, strategic marketing management, qualitative research method and management in automobile industry. She received a research grant from the Sumitomo Foundation to conduct research on Bridging cultural gap between Thai and Japanese expatriates: Case of Japanese expatriate developing local suppliers in the Thai automobile industry. Recently she receives a grant from Thailand Research Fund to conduct a research entitled “Competing with global suppliers: Localization strategies for Thai manufacturers in automotive parts and components industry”.

Her research has been published in internationally refereed journals and international referred conference. She also writes on business case study as a columnist for business newspapers and business magazines such as Prachachart Dhurakij, S+M, and For quality, etc. Dr. Phallapa teaches strategic marketing management, qualitative research method, and consulting practice.


  

Petison, Phallapa

 Research Area: Marketing
 Phone: 022062000 #2114
 Location: MU Building 14th Floor
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Publications

    Article

  • Suriyankietkaew, S. & Petison, P. (2020). A Retrospective and Foresight: Bibliometric Review of International Research on Strategic Management for Sustainability, 1991–2019. Sustainability (Switzerland), 12(1), Article number 91.[More]
  • Arunchit, B., Saenchaiyathon, K., Naipinit, A. & Petison, P. (2019). Using interpreatative structureal modelling to explore socio emotional wealth (SEW) that inflencen on family firm performanace.. Modern Management Journal , 17(2), 91-98.[More]
  • Otakanon, B., Tiparos, P. & Petison, P. (2017). SME Marketing Competencies: A Study of the Thai Jewelry Industry. International Journal of Applied Business and Economic Research, 15(17), 39-50.[More]
  • Petison, P. (2015). A Comparison of Three Projective Techniques: Lessons Learned from a Business Research Class. International Journal of Applied Business and Economic Research, 13(6), 4519-4528.[More]
  • Petison, P., Thongthou, S. & Lekmoung, K. (2012). Customer-oriented New Product Design using Means-end Theory: A Case Study of a Fashion Design T-shirt. Journal of Global Fashion Marketing, 3(4), 187-192.[More]
  • Petison, P. (2009). Bridging Cultural Gap Between Thai And Japanese Expatriates: Case Of Japanese Expatriate Developing Local Suppliers In The Thai Automobile Industry.[More]
  • Johri, L. M. & Petison, P. (2008). Value Based Localization Strategies Of Automobile Subsidiaries In Thailand. International Journal of Emerging Markets, 3(2), 140-162.[More]
  • Petison, P. & Johri, L. M. (2008). Localization Drivers In An Emerging Market:Case Studies From Thailand. Management Decision, 46(9), 1399-1412.[More]
  • Petison, P. & Johri, L. M. (2008). Managing Local Employees: Expatriate Roles In Subsidairy. Management Decision, 46(5), 743-760.[More]
  • Petison, P. & Johri, L. M. (2008). Dynamic Of Manufacturer-Supplier Relationships In Emerging Market A Case Of Thailand. Asian Pacific Journal of Marketing and Logistics, 20(1), 76-96.[More]
  • Petison, P. & Johri, L. M. (2007). Developing Local Talent In International Subsidiaries: The Importance Of Trust And Respect In Toyota. Development and Learning in Organisations, 21(3), 10-13.[More]
  • Petison, P. & Johri, L. M. (2006). Driving Harmony: Philosophy Of Toyota Motor Thailand. Strategic Direction, 22(11), 3-5.[More]

    • Book

  • Petison, P. (2018). Amphawa Chaipattananurak: Comminity Conservation and Development with a Sufficiency Mindset.. Joyboy Advertising Company.[More]
  • Petison, P., Prapha, W. & Santipraphob, V. (2016). Community sufficiency in Nan Province. Allen & Unwin.[More]

    • Proceedings

  • Utchawong, A. & Petison, P. (2019). Product placement in Sit-com: Evidence from eye tracking, Istanbuk, Turkey, IASTEM- 682ND International Conference on Economic and Business Management.[More]
  • Puttipinyo, P. & Petison, P. (2018). The Perceived Value of the Luxury Watch: Understanding Consumer Insight Using the Means End Chain Approach, Tokyo, Japan, 2018 Global Marketing Conference.[More]
  • Srisakunwan, S. & Petison, P. (2017). A Study of the Pre-implementation Management process for RFID Technology in Hospital Healthcare A Conceptual paper, London, UK, ICSSH, The 23rd ICSSH conference.[More]
  • Otakanon, B., Tiparos, P. & Petison, P. (2017). SME Marketing Competencies: A Study of the Thai Jewelry Industry, Jakarta, Indonesia, 7th International Conference on Economic, Business and Management.[More]
  • Srisakunwan, S. & Petison, P. (2017). A Study of the Pre-implementation Process Management for RFID Technology in Healthcare: A Conceptual Paper, Bangkok, Thaitima the 9th Annual Conference on Technology and Innovation Management.[More]
  • Suklim, C. & Petison, P. (2016). Startup and Service Innovation: A case study of WashBox 24, Bangkok, 8th THAITIMA Annual Conference.[More]
  • Petison, P. (2016). Building sustainable service supply in primary care unit, the 7th international Conference on operations and supply chain management.[More]
  • U-Prasitwong, P. & Petison, P. (2016). "Why they buy": Impacts of packaging elements on children decision making, Prague, Czech Republic, 2016 Prague International Academic Conference on Business & Economics.[More]
  • U-Prasitwong, P. & Petison, P. (2015). How children segment product?, Bangkok, CLSG International Conference Series 2015.[More]
  • Jantawong, S.-O. & Petison, P. (2015). เทคโนโลยีกับการสร้าง Brand community : กรณีศึกษา Pantip.com, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
  • Prajaklertwitaya, I. & Petison, P. (2015). Business Plan: Anti-Tumor Activity Extract from Dry Logan, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
  • Jiamcharoen, T. & Petison, P. (2015). นวัตกรรมกับความสามารถทางการแข่งขันของ SMEs : กรณีศึกษา Mike Food Model, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
  • Wongcharoenwatana, J. & Petison, P. (2015). Service Innovation Design: Case study of JQ Blue Crab Delivery, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
  • Petison, P., Prapha, W. & Santipraphob, V. (2015). Community Sufficiency in Nan Province, Dubrovnik, Croatia, 2015 ISL Symposium.[More]
  • Tanthavach, K., Rungruang, P. & Petison, P. (2015). Jeans never die: Why Thai people buy them, London, UK, Management and Business Academy International Business Conference.[More]
  • Sirisomboon, L., Otakanon, B., Rungruang, P. & Petison, P. (2015). เทคโนโลยีการสื่อสารและการตลาด : ทัศนคติและพฤติกรรมของผู้บริโภคที่มีต่อ SMS โฆษณาประชาสัมพันธ์, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
  • Petison, P. & Manomaikul, K. (2014). Service Innovation: A case study of Zabbver delivery, Bangkok, Thailand, The 6th THAITIMA 2014.[More]
  • Petison, P. & Aruanyaprug, P. (2014). Why is functional coffee purchased?: A means to end investigation, Seoul, Korea, 3rd Annual Conference of the CLSG.[More]
  • Petison, P. (2013). A comparison of three projective techniques: Lessons learned from a business research class, Portugal, ECRM13.[More]
  • Maneechote, S. & Petison, P. (2012). Localization of Supplier Management: Case Studies of Hard Disk Drive Industry in Thailand, the 4th ThaiTIMA Annual Conference on Technology and Innovation Management, Bangkok, Thailand.[More]
  • Saenghirum, P., Ratthanadej, S. & Petison, P. (2012). Applying commercial distribution channels in government organization: A case study of innovative cosmeceutical at government pharmaceutical organization, Bangkok, Thailand, The 4th ThaiTIMA Annual Conference on Technology and Innovation Management.[More]
  • Petison, P., Lekmoung, K. & Thongthou, S. (2012). Customer-oriented new product design using meands-end theory: A case study of a fashion design T-shirt under brand COMMON-T, 2012 Global Marketing Conference.[More]
  • Petison, P. & Nithi-ubati, C. (2011). Competencies Based Development In Emerging Market: Case Study Of Toshiba Thailand, Singapore, 12th international conference on global business and economic development (SGBED.[More]
  • Yodying, T., Sooksoontaree, P. & Petison, P. (2011). Factors Effecting Toyota Dealers’ Motivation Implementing Environment Management System (ISO14001:2004), Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate.[More]
  • Chansima, P., Kulkanyade, S. & Petison, P. (2011). An Analysis Of Commercial Marketing Strategies Of Innovative Product: Case Study Of Anti-Tumor Activiy Extract From Dry Longan, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate.[More]
  • Petison, P. (2010). Intercultural Communication And Relationship Marketing: A Conceptual Perspective, London, The United Kingdom, 2010 Global Business & Finance Research Conference.[More]
  • Chawengwongwant, N. & Petison, P. (2009). Trust Of Online Shopper In Bangkok, Bangkok,Thailand, 1st ThaiTIMA Annual Conferece.[More]