Phallapa Petison, Ph.D.
Asst. Prof.

Specializations: Localization strategies, Strategic management, Strategic marketing management, Qualitative research

Dr. Phallapa Petison received her Ph.D. in International Business from Asian Institute of Technology. Her Ph.D. dissertation was on localization strategies in the Thai automobile industry. Her dissertation was awarded as a winner of a special recommendation of outstanding doctoral dissertation in the category of Management and Governance by European Foundation of Management (EFMD) and Emerald.

Dr. Phallapa research interests include strategic management, strategic marketing management, qualitative research method and management in automobile industry. She received a research grant from the Sumitomo Foundation to conduct research on Bridging cultural gap between Thai and Japanese expatriates: Case of Japanese expatriate developing local suppliers in the Thai automobile industry. Recently she receives a grant from Thailand Research Fund to conduct a research entitled “Competing with global suppliers: Localization strategies for Thai manufacturers in automotive parts and components industry”.

Her research has been published in internationally refereed journals and international referred conference. She also writes on business case study as a columnist for business newspapers and business magazines such as Prachachart Dhurakij, S+M, and For quality, etc. Dr. Phallapa teaches strategic marketing management, qualitative research method, and consulting practice.


  

Petison, Phallapa

 Research Area: Marketing
 Phone: 022062000 #2114
 Location: MU Building 14th Floor
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Publications

    Article

  • Suriyankietkaew, S. & Petison, P. (2020). A Retrospective and Foresight: Bibliometric Review of International Research on Strategic Management for Sustainability, 1991–2019. Sustainability (Switzerland), 12(1), Article number 91.[More]
  • Arunchit, B., Saenchaiyathon, K., Naipinit, A. & Petison, P. (2019). Using interpreatative structureal modelling to explore socio emotional wealth (SEW) that inflencen on family firm performanace.. Modern Management Journal , 17(2), 91-98.[More]
  • Otakanon, B., Tiparos, P. & Petison, P. (2017). SME Marketing Competencies: A Study of the Thai Jewelry Industry. International Journal of Applied Business and Economic Research, 15(17), 39-50.[More]
  • Petison, P. (2015). A Comparison of Three Projective Techniques: Lessons Learned from a Business Research Class. International Journal of Applied Business and Economic Research, 13(6), 4519-4528.[More]
  • Petison, P., Thongthou, S. & Lekmoung, K. (2012). Customer-oriented New Product Design using Means-end Theory: A Case Study of a Fashion Design T-shirt. Journal of Global Fashion Marketing, 3(4), 187-192.[More]