Khanyapuss Punjaisri, Ph.D
Assoc. Prof.

Specializations: Internal branding, corporate branding, services branding, and food marketing/branding

Khanyapuss Punjaisri is associate professor in Marketing. She completed her PhD in marketing from Strathclyde Business School, University of Strathclyde, Glasgow, UK. Prior to joining CMMU in 2019, Dr Punjaisri worked as a lecturer/senior lecturer at various universities in the UK, namely Nottingham Trent University, University of Hull, Brunel University London and University of Kent. She was also invited to teach in a marketing/branding course in MBA at University of Essex and KAPLAN Singapore. During her academic career, she also worked on a consultancy project, sometimes together with her postgraduate students, for a local business and a local parish council. In addition, she was appointed as an external examiner for undergraduate marketing and tourism management courses at York St John University, University of Westminster, and Northumbria University, UK. She has been a fellow member of the Higher Education Academy UK for 11 years.
Dr Punjaisri’s special research interest lies in branding, namely services branding, corporate branding and internal branding. Her research is cross-disciplinary, involving human resources, leadership, and organisational behaviour. Her publications appear in highly-regarded international journals, including European Journal of Marketing, Journal of Business Research, Journal of Brand Management, Journal of Service Management, Journal of Marketing Management, European Business Review, and etc.). She also won a best paper award from the AMA SERVSIG International Research Conference, and secured research grants from British Academy for the projects addressing the concern over young peoples’ food consumption and branding. She has been acting as reviewers for various leading international journals.
 		 

Punjaisri, Khanyapuss

 Research Area: Marketing
 Phone: 022062000
 Location: MU Building 12th Floor
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Publications

    Article

  • Dey, B., Sarma, M., Pandit, A., Sarpong, D., Kumari, S. & Punjaisri, K. (2019). Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production Planning and Control, 30(10-12), 1019-1031.[More]

    • Proceedings

  • Punjaisri, K., Alwi, S. & Kajewski, K. (2019). An interpretive enquiry into the creation of a CEO personal brand and stakehoder engagement via social media, Hamburg, Germany, 28-31 May 2019, the 48th Annual Conference for the European Marketing Academy.[More]
  • Punjaisri, K., Alwi, S. & Kajewski, K. (2019). An interpretive enquiry into the creation of a CEO personal brand and stakeholder engagement via social media, London, UK, the AM Academy of Marketing.[More]