Publications

 

Year: 2010

  • Punnakitikasem, P., Intarakumnerd, P. & Laosirihongthong, T. (2010). Performance Assessment Of Technology Transfer Project: An Application Of DEA Technique, Macau, the IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). [More]
  • Somsuk, N., Punnakitikasem, P. & Laosirihongthong, T. (2010). Determining Enabling Factors Of University Technology Business Incubation Program: Resource-Based View Theory, Macau, the IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). [More]
  • Jantarat, J., Laisawat, S. & Shannon, R. (2010). The Shopping Behaviors Of Fashion Innovative Thai Consumers, Christchurch, New Zealand, the Australian and New Zealand Marketing Annual Conference (ANZMAC) 2010. [More]
  • Jantarat, J., Laisawat, S. & Shannon, R. (2010). The Effect Of Fashion Involvement On Shopping Behaviors: An Exploratory Study In Thailand, Christchurch, New Zealand, the Australian and New Zealand Marketing Annual Conference (ANZMAC) 2010. [More]
  • Cai, Y. & Shannon, R. (2010). The Contribution Of Salient Mall Attributes To Consumer Satisfaction: An Importance-Performance Analysis Across Nations, Christchurch, New Zealand, the Australian and New Zealand Marketing Annual Conference (ANZMAC) 2010. [More]
  • Cai, Y. & Shannon, R. (2010). Personal Values And Mall Shopping Behavior: The Mediating Role Of Attitudes Of Chinese And Thai Consumers, Christchurch, New Zealand, the Australian and New Zealand Marketing Annual Conference (ANZMAC) 2010. [More]
  • Shannon, R. & Cai, Y. (2010). A Comparative Analysis Of Values And Shopping Patterns Among Chinese And Thai Mall Shoppers, Christchurch, New Zealand., The Australian & New Zealand Marketing Academy (ANZMAC) 2010 Conference. [More]
  • Ananchotikul, N., Kouwenberg, R. & Phunnarungsi, V. (2010). Do Firm Decouple Corporate Governance Policy And Practice?. European Financial Management, 16(5), 712-737. [More]
  • Schumann, J., Wangenheim, F., Stringfellow, A., Yang, Z., Praxmarer, S., Jimenez, F. et al. (2010). Drivers Of Trust In Relational Service Exchange: Understanding The Importance Of Cross-Cultural Differences. Journal of Service Research, 13(4), 453-468. [More]
  • Punnakitikasem, P., Somsuk, N., McLean, M. W. & Laosirihongthong, T. (2010). Linkage Between Continual Improvement And Knowledge-Based View Theory. IEEE the 17th International Conference on Industrial Engineering and Engineering Management. [More]
  • Saiphin, C., Seng-asai, T. & Punnakitikasem, P. (2010). The Influence Of TQM Practices On Employees' Attitude And Perception: A Case Study Of Service Organization. KMUTT R&D Journal. [More]
  • Lertwannawit, A. & Rungruang, P. (2010). Destination Personality Segmentation And Profiling International Tourists In National Marine Park, Tokyo, Japan, 2010 Global Marketing Conference. [More]
  • Vatananan, R. S. & Gerdsri, N. (2010). The Current State Of Technology Roadmapping (TRM) Reseach And Practice, Phuket, Thailand., 2010 PICMET. [More]
  • Charoenwong, C., Chiyachantana, C. N. & Taechapiroontong, N. (2010). The Effectiveness Of Trading Halts And Investor Trading Performamce: An Intraday Analysis On The Stock Exchange Of Thailand, Hong Kong, 2010 Asian Finance Conference. [More]
  • Chatpinyakoop, C. (2010). Technology Enhancement For Innovative Learning: A Case Example, The 2nd ThaiTIMA Conference on Technology and Innovation Management. [More]
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