Petison, P. (2010). Intercultural Communication And Relationship Marketing: A Conceptual Perspective, London, The United Kingdom, 2010 Global Business & Finance Research Conference.[More]
Ractham, V. & Pacharapha, T. (2010). Information Technology Acceptance In Healthcare Service: The Study Of EMR In Thailand, Phuket, Thailand, PICMET 2010.[More]
Tongmee, P. & Punnakitikasem, P. (2010). Impact Of Customer Relationship Management Implementation On Service Operations Management, number 5530195, Tokyo, Japan, The 2010 IEEE/ICSSSM International Conference on Service Systems and Service Management.[More]
Siripisuth, N., Vorachat, P., Tuvirat, S. & Punnakitikasem, P. (2010). Desigings For Service Innovations: A Case Study Of Queuing Theory In Commercial Bank, The 2nd ThaiTIMA Annual Conference on Technology and Innovation Managemen.[More]
Apiwattanapong, C., Thaikaew, T., Punnakitikasem, P. & Gerdsri, N. (2010). Creating New Business Opportunities From Emerging Technological Disciplines: A Case Study Of Biomedical Engineering In Thailand, The 2nd ThaiTIMA Annual Conference on Technology and Innovation Management.[More]
Eam-Urai, P. & Gerdsri, N. (2010). Assessment Of Technology Transfer Efficiency With Data Envelopment Analysis: A Case Study Of Automotive Parts/ Components Manufacturing Industry, The 2nd ThaiTIMA Annual Conference on Technology and Innovation Management.[More]
Chutivongse, N. & Gerdsri, N. (2010). Analysis Of Factors Supporting An Innovative Organization In Thailand, The 2nd ThaiTIMA Annual Conference on Technology and Innovation Management.[More]
Kantrabutra, S. & Avery, G. C. (2010). The Power Of Vision: Statements That Resonate. Journal of Business Strategy, 31(1), 37-45.[More]
Eam-Urai, P. & Gerdsri, N. (2010). Assessment Of Capability Of The Technology And Technical Skills/Expertise-Driven Industry: A Case Study Of Auto Seat Industry In Thailand. KMUTT Journal of Research and Development, 32(2-3).[More]
Kouwenberg, R. & Dimmock, S. G. (2010). Loss-Aversion And Household Potfolio Choice. Journal of Empirical Finance, 17(3), 441-459.[More]
Punnakitikasem, P., Butsup, P. & Laosirihongthong, T. (2010). Green Supply Chain Efficiency Measurement Using Data Envelopment Analysis (DEA). Ladkrabang Engineering Journal, 27(2).[More]
Kantrabutra, S. (2010). Vision Effects: A Critical Gap In Educational Leadership Research. International Journal of Educational Management, 24(5), 376-390.[More]
Kimpakorn, N. & Tocquer, G. (2010). Service Brand Equity And Employee Brand Committement. Journal of Services Marketing, 24(5), 378-388.[More]
Berkelaar, A. & Kouwenberg, R. (2010). A Liability-Relative Drawdown Approach To Pension Asset Liability Management. Journal of Asset Management, 11(2-3), 194-217.[More]
Kiatcharoenpol, T., Punnakitikasem, P. & Laosirihongthong, T. (2010). Adoption And Assimilation Of TQM Strategy From Parent Company To Overseas Plant In Thailand.[More]
