RECENT ARTICLES, PAPERS, AND OTHER PROJECTS

Recent articles, papers, and other projects

Articles

Shannon, R., & Moschis, G.P. (2019). Social Sustainability: Enhancing and Preserving the Well-being of Present and Future Generations via Financial Solvency and Preventive Healthcare. Paper presented in the CLSG International Conference Series 2019, Bangkok, Thailand, 16 November 2019.
Moschis, G. “Pathways to Successful Academic Research: A Life Course Perspective.” Journal of Global Scholars of Marketing Science (George P. Moschis Tribute Special Issue), forthcoming.
Moschis, G. Anil . Mathur, & Sthienrapapayut, T. “Gerontographics and Consumer Behavior in Later Life: Insights from the Life Course Paradigm. Journal of Global Scholars of Marketing Science (George P. Moschis Tribute Special Issue), forthcoming.
Shannon, R. Sthienrapapayut, T. Moschis, G., Thorsten, T. & Balikcioglu,B. “Family life cycle and the life course paradigm: A four-country comparative study of consumer expenditures” Journal of Global Scholars of Marketing Science (George P. Moschis Tribute Special Issue), forthcoming.
Benmoyal, S., Moschis, G. P., & Mathur, A. “Reckless Financial Behaviors: An Exploratory Study of French and American Consumers.” Journal of Global Scholars of Marketing Science (George P. Moschis Tribute Special Issue), forthcoming.
Balikcioglu, B. & Arslan, Z. "Explaining the link between materialism and life satisfaction: A life course study in Turkey.” Journal of Global Scholars of Marketing Science (George P. Moschis Tribute Special Issue), forthcoming
Minowa, Y. & Belk, R. "Qualitative approaches to life course research: Linking life story to gift giving.” Journal of Global Scholars of Marketing Science (George P. Moschis Tribute Special Issue), forthcoming
Mathur, A. Yingwattanakul, P., Shannon,R. Lee, E. & Pizzutti, C. "Using the life course approach to explain the onset and continuity preventive healthcare behaviors: A comparative study across four countries.” Journal of Global Scholars of Marketing Science (George P. Moschis Tribute Special Issue), forthcoming
Mathur, A. & Kasper, H. "Application of the Life Course Paradigm to the Study of Financial Solvency and Financial Satisfaction in Later Life: A Comparative Study of American and Dutch Elderly Consumers.” Journal of Global Scholars of Marketing Science (George P. Moschis Tribute Special Issue), forthcoming
Pakakorn, V. & Kohlbacher, F. "Natural disasters and the life course paradigm: The case of 2011 Japanese triple disaster.” Journal of Global Scholars of Marketing Science (George P. Moschis Tribute Special Issue), forthcoming.
Baker, A. & Chan K. "The effects of life events on the development of materialism and compulsive consumption: A life course study in the United States and Hong Kong.” Journal of Global Scholars of Marketing Science (George P. Moschis Tribute Special Issue), forthcoming
Kasper, H., Mathur, A., Shannon, R & Ong "Retirement preparedness in four countries: A multi-cultural life course study.” Journal of Global Scholars of Marketing Science (George P. Moschis Tribute Special Issue), forthcoming
Yingwattanakul, P., & Moschis, G. “A life course study of the effects of experienced life events on the onset and continuity of preventive healthcare behaviors,” Health Marketing Quarterly, (February, 2019) Advance online publication. doi:10.1080/07359683
Moschis. G. Consumer Behavior Over the Life Course: Research Frontiers and New Directions, Springer, 2019.
Mathur, A. Ong, F.S. Kwaifatt, C. Rakrachakarn, P. & Moschis, G. “Beyond Cognitive Age: Developing a Multi-theoretical Measure and its Assessment,” Journal of Marketing Analytics (formerly Journal of Targeting, Measurement and Analysis for Marketing), March 2017, Volume 5, Issue 1, pp 31–43
Yingwattanakul, P. & Moschis, G. “Life Course Perspectives on the Onset and Continuity of Preventive Healthcare Behaviors,” The Journal of Primary Prevention, 38(5), 2017, 537-550.
Thanasrivanitchai, J., Moschis, G. & Shannon, R. “Explaining older consumers’ low use of the Internet,” International Journal of Internet Marketing and Advertising, Vol. 11, 2017: 355-375.
Moschis, G. “Research frontiers on the dark side of consumer behaviour: The case of materialism and compulsive buying,” Journal of Marketing Management, 33, 2017:15-16, 1384-1401 DOI: 10.1080/0267257X.2017.1347341
Sthienrapapayut, T.,. Moschis, G. & Mathur,A. “Using Gerontographics to Explain Consumer Behavior in Later Life,” Journal of Consumer Marketing, 35(3) 2017, 17-27.
Kasper, H. Moschis, G. & Mathur, A. “ACTIVITEITEN IN VERBAND MET LATER” VAN OUDEREN: Op hogere leeftijd op tijd op je toekomst voorbereid. The Dutch Yearbook on Market Research of the Dutch Market Research Society, Amsterdam, 2017, pp. 21-38
Thanasrivanitchai, J. Shannon, R. & Moschis, G. Marketing to the Aging Consumer Edited by Sudyon Kwon Gerontechnology. Springer (2016): 447-462
Moschis, G. ”Τhe Aging Marketplace: Implications for Food Marketers,” in Food for the Aging Population Edited by Monique M. Raas, Lissete C.P.G. de Croot, and Dieneke Asset, (Second Edition), (2016), chapter 13.
Baker, A., Moschis, G. Rigdon, E., & Kwai Fatt, C. “Linking Family Structure to Impulse-Control and Obsessive-Compulsive Buying,” Journal of Consumer Behavior, 15 (2016) 291–302.
Moschis, G., Lee, E., Mathur, A., & Rigdon, “A Study of Delayed Purchases of Enabling Products: The Case of Hearing Aids,” International Journal of Consumer Studies, 39 (4), 2015, 350-366.
Vasso Grougiou, Ilias Kapoutsis, and George P. Moschis, "Compulsive Buying: The Role of Earlier-in-Life Events and Experiences." Journal of Consumer Marketing, Vol. 32 no. 4, 2015, 278-289.
Helen I. Duh, Sarah Benmoyal, George P. Moschis, and Lilia Smaoui, "Examination of Young Adults' Materialism in France and South Africa Using Two Life-course Perspectives," Journal of Family and Economic Issues, 36, 2015, 251-262.
Grougiou, Vassiliki and George P. Moschis, “Antecedents of Young Adults’ Materialistic Values,” Journal of Consumer Behavior, vol. 14 (2), (March/April,) (2015), 115-126.
Amatulli, Cesare, Gianluigi Guido, and Rajan Nataraajan, “Luxury purchasing among older consumers: exploring inferences about cognitive age, status, and style motivations,” Journal of Business Research (2015).
Sudbury-Riley, Lynn, Florian Kohlbacher, and Agnes Hofmeister (2015), “Baby Boomers of Different Nations: Identifying Horizontal International Segments Based on Self-Perceived Age”, International Marketing Review. 32(3/4). 245-278.
Kohlbacher, Florian, Cornelius Herstatt, and Nils Levsen (2015), “Golden Opportunities for Silver Innovation: How Demographic Changes Give Rise to Entrepreneurial Opportunities for Meeting the Needs of Older People”, Technovation. 39-40(May–June 2015). 73–82.
Prieler, Michael, Florian Kohlbacher, Shigeru Hagiwara, and Akie Arima (2015), “The representation of older people in television advertisements and social change: the case of Japan”, Ageing & Society. 35(4). 865-887.
Compagna, Diego and Florian Kohlbacher (2015), “The limits of participatory technology development: The case of service robots in care facilities for older people”, Technological Forecasting & Social Change. 93(April 2015). 19-31.
Kohlbacher, Florian and Benjamin Rabe (2015), “Leading the way into the future: The development of a (lead) market for care robotics in Japan”, International Journal of Technology, Policy and Management. 15(1). 21-44.
Kongarchapatara, Boonying , George P. Moschis, and Fon Sim Ong “Understanding the Relationships between Age, Gender, and Life Satisfaction: The Mediating Role of Stress and Religiosity,” Journal of Beliefs & Values: Studies in Religion & Education, 35:3 (2014), 340-358.
Sudbury-Riley, Lynn, Agnes Hofmeister-Toth, and Florian Kohlbacher (2014), “A Cross-National Study of the Ecological Worldview of Senior Consumers”, International Journal of Consumer Studies. 38(5). 500-509.
Kohlbacher, Florian, Michael Prieler, and Shigeru Hagiwara (2014), “Japan's demographic revolution? A study of advertising practitioners' views on stereotypes”, Asia Pacific Business Review. 20(2). 249-268.
Lee, Euhun, Anil Mathur, Choong Kwai Fatt, and George P. Moschis, “The Timing and Context of Consumer Decisions: Insights from the Life Course Paradigm” Marketing Letters, 23, (3), (2013), 793-805.
Baker, Andrew, Anil Mathur, Choong Kwaifatt, George P. Moschis, and Ed Rigdon, “Using the Life Course Paradigm to Explain Mechanisms that Link Family Disruptions to Compulsive Buying,” Journal of Consumer Affairs, 47(2), (summer 2013), 263-287.
Baker, Andrew, George P Moschis, Sarah Benmoyal, and Cristiane Pizzutti, “How Family Resources Affect Materialism and Compulsive Buying: A Cross-Country Life Course Perspective,” Journal of Cross-Cultural Research, November (2013), 47 (4), 335-362.
Moschis, George P., Anil Mathur, Choong Kwaiffat, and Cristiane Pizzutti, “Effects of Family Structure on Materialism and Compulsive Consumption: A Life Course Study in Brazil,” Journal of Research for Consumers, 23, 2013, 66-96
Baker, Andrew, George P. Moschis, Fon Sim Ong, and Ra-pee Pattanapanyasat, “Materialism and Life Satisfaction: The Role of Religion,” Journal of Consumer Affairs, 47(2), (2013), 1-14.
Moschis, George P. and Leah Bovell, “Marketing Pharmaceutical and Cosmetic Products to the Mature Market,” International Journal of Pharmaceuticals and Healthcare Marketing, 7 (4), (2013), 357-373.
Moschis, George P., Fon Sim Ong, Anil Mathur, Masood Abessi, and YamashitaTakako “Cultural and Sub-cultural Differences in Reliability: An Empirical Study in Japan and Malaysia,” Asia Pacific Journal of Marketing and Logistics, Vol. 25 (1) (2013), 34– 47
Rakrachakarn, Varapa, George P. Moschis, Fon Sim Ong, Randall Shannon, “Materialism and Life Satisfaction: The Role of Religion,” Journal of Religion and Health, 2013 (November)
Kwaifatt, Choong , George P, Moschis, and Fon Sim Ong, “Materialism and Well-being: The Moderating Effects of Religiosity on Young Malaysian Consumers,” Journal of Beliefs and Values, 32(2), 2013, 178-188.
Ong, Fon Sim and George P Moschis, “Materialism and Well-Being among Consumers of Three Asian Subcultures: The Effects of Religion and Ethnicity,” (Special Session: “Creating and Resolving Tensions: Exploring the Different Impacts Materialism Has on Consumers and Society”), Association for Consumer Research, 2013.
Sudbury-Riley, Lynn, Florian Kohlbacher, and Agnes Hofmeister (2012) “A Cross-Cultural Analysis of Pro-Environmental Consumer Behaviour Among Seniors”, Journal of Marketing Management. 28(3-4). 290-312.
Kohlbacher, Florian and Ennanuel Cheron, (2012), “Understanding “silver” consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world’s most mature market Japan.” Journal of Consumer Behaviour, 11: 179–188 (2012)
Moschis, George P. and Fon Sim Ong, “Effects of Life Status Changes on Changes in Consumer Preferences,” Journal of Global Scholars of Marketing Science (Formerly Journal of Global Academy of Marketing Science), Vol. 22 (3), (June 2012), 195–217.
Moschis, George P. , Fon Sim Ong, Masoud Ambassi, Takako Yamashita, and Anil Mathur, “Cultural and Age-related Differences in Reliability: An Empirical Study in U.S., Malaysia, and Japan,” Journal of Targeting, Measurement and Analysis for Marketing, 19 (September/December, 2012), 141-151.
Moschis, George P. “Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research", Psychology & Marketing, 29(2) (February 2012), 57-75.
Moschis, George P. and Fon Sim Ong, “Effects of Life Status Changes on Changes in Consumer Preferences,” Journal of Global Scholars of Marketing Science (Formerly Journal of Global Academy of Marketing Science), volume 22, Issue 3, 2012, 195-217
Urien, Bertrand and W.E Kilbourne (2011) "On the Role of Generativity and Self-Enhancement Values in Eco-Friendly Behavioural Intentions and Environmentally Responsible Consumption Behaviour", Psychology and Marketing, 28(1), 69–90.
Moschis, George P., Fon Sim Ong, Anil Mathur, Takako Yamashita , and Sarah Benmoyal “Socialization Influences on Materialism: Across-Cultural Life-Course Approach” Journal of Asian Business Studies, (2011), 5(2).
Prieler, Michael, Florian Kohlbacher, Shigeru Hagiwara, and Akie Arima (2011). “Gender representation of Older People in Japanese Television Advertisements”. Sex Roles: A Journal of Research. 64(5-6). 405-415.
Kohlbacher, Florian and CC Hang (2011). “Applying the Disruptive Innovation Framework to the Silver Market: Technology Adoption and Deployment for Older Consumers,” Ageing International. 36(1). 82-101.
Kohlbacher, Florian, Lynn Sudbury, and Agnes Hofmeister (2011), “Challenging the culture-free hypothesis of cognitive age among older consumers: Evidence from a cross-national survey”. Advances in Consumer Research. 39. 325-332.
Kohlbacher, Florian, Lynn Sudbury, and Agnes Hofmeister (2011), “Using self-perceived age and the list of values to study older consumers in 4 nations”. Advances in Consumer Research. 39. 341-346.
Kohlbacher, Florian, Michael Prieler, and Shigeru Hagiwara (2011), “The Use of Older Models in Japanese TV Advertising: Practitioner Perspective vs. Consumer Opinions”. Keio Communication Review. 33. 25-42.
Weaver, Todd, George P. Moschis, and Teresa Davis (2011), “Antecedents of Materialism and “Compulsive Consumption: A Life Course Study in Australia,” Australasia Marketing Journal, 19(4), 247-256.
Moschis, George P. and Fon Sim Ong "Religiosity and Consumer Behavior: A Study of Subcultural Influences," Journal of Consumer Behavior, (2011), 10(1), 8-17.
Foreman, Jeff and George P. Moschis, “Older Consumers’ Magazine Readership,” American Journal of Business Research,3 (2) (November), (2011), 25-37.
Moschis, George P., Ferguson, Jodie, and Zhu, Meng, "Mature Consumers' Selection of Apparel and Footwear Brands and Department Stores” International Journal of Retail and Distribution Management, 35 (10), (2011), 785-801.
Moschis, George P., Jill Mosteller, and Choong Kwaifatt, “Research Frontiers on Older Consumers’ Vulnerability,” Journal of Consumer Affairs, 45(3) (Fall 2011), 467-491.
Grougiou, Vassiliki and Simone Pettigrew, (2011), “Senior Customers’ Service Encounter Preferences”. Journal of Service Research, Vol.14, No.4, pp.: 475-488.
Moschis, George P. and Todd Weaver, “Segmenting Demand for Long term Care Services among Mature Consumers,” Services Marketing Quarterly, Vol. 31(1) (2010), 106 -
Urien, Bertrand and Samuel Guillemot (2010) "Legacy writing among the elderly: conceptual bases, dimensioning and a proposed scale for measuring motivations, Recherche et Application en Marketing", (english edition) (with Samuel Guillemot), 25(4), 25-43.
Prieler, Michael, Florian Kohlbacher, Shigeru Hagiwara, and Akie Arima (2010), “Older Celebrity versus Non-Celebrity Television Advertising: A Japanese Perspective”. Keio Communication Review, 32. 5-23.
Benmoyal, Sarah and George P. Moschis “Effects of Family Structure and Socialization on Materialism: A Life Course Study in France,” Journal of Marketing Theory and Practice, vol. 18(1) (Winter 2010), 53–69.
Benmoyal-Bouzaglo, Sarah and George P. Moschis, "The Effects of Family Structure and Socialization Influences on Compulsive Buying: A Life Course Study in France", International Journal of Consumer Studies, 33(2009), 49-54.
Nguyen, Hung Vu, George P. Moschis and Randall Shannon, “Effects of Family Structure and Socialization on Materialism: A Life Course Study in Thailand,” International Journal of Consumer Studies, 33 (2009), 483-495.
Moschis, George P. and Melany Chambers, “Affordable Housing for Persons over 55: Reasons for Patronizing Specific Providers and Implications,” Journal of Marketing & Management in Healthcare, vol. 2 (2009), 44-55.
Ong, Fon Sim and George P. Moschis "Stress, Coping, and Well-Being: A Study of Ethnic Differences Among Older Adults," International Journal of Consumer Marketing, 21(3), (2009), 219-229.
Prieler, Michael, Florian Kohlbacher, Shigeru Hagiwara, and Akie Arima (2009), “How Older People are Represented in Japanese TV Commercials: A Content Analysis”. Keio Communication Review. 31. 5-21.
Grougiou,Vassiliki and Simone Pettigrew,(2009), “Seniors’ attitudes to voicing complaints: a qualitative study”. Journal of Marketing Management, Vol.25, No.9/10, pp.: 987-1001.
Nguyen, Hung Vu, George P. Moschis, Randall Shannon, and Kristian Gotthelf, “Effects of Family Structure and Socialization on Compulsive Consumption: A Life Course Study in Thailand,” Journal of Global Academy of Marketing Science, 33 (2009), 483-495.
Moschis, George P., Peter Hosie and, Prakash Veil,, “Effects of Family Structure and Socialization on Materialism: A Life Course Study in Malaysia,” Journal of Business and Behavioral Sciences, 21(1); Fall 2009, 166-181.
Moschis, George P. and Belgin Unal, “Travel and Leisure Services Preferences and Patronage Motives of Older Consumers,” Journal of Travel and Tourism Marketing, 24(4) (2008), 259-269.
Moschis, George P. and Scott Friend “Segmenting the Preferences and Usage Patterns of the Mature Consumer Health-Care Market" International Journal of Pharmaceutical and Healthcare Marketing, Vol . 2 (1) (2008), 7-21.
Moschis, George P. and Hung Vu Nguyen,."Affluent Mature Consumers: Preferences and Patronization for Financial Services," Journal of Financial Services Marketing, 13 (3), (2008), 259-267.
Guillory, Monica, and George P. Moschis, “Marketing Apartments, Townhouses, and Condominiums to Seniors,” Senior Housing & Care Journal, 16 (1) (2008), 31-51.
Mathur, Anil, George P. Moschis, and Euhun Lee, “A Longitudinal Study of the Effects of Life Status Changes on Changes in Consumer Preferences.” Journal of the Academy of Marketing Science, 36(2), (2008), 234-246.
Moschis, George P. and Janee Burkhalter, “Making Ends Meet: How Will the Elderly Manage their Finances and Post-Retirement Expenses?” Journal of Financial Services Marketing, Vol.12 (3) (2007), 235-41.
Moschis, George P. “Life Course Perspectives on Consumer Behavior,” Journal of the Academy of Marketing Science, 35(2) (June 2007), 295-307.

Papers, Books, & Chapters in Books

Thanasrivanitchai, J., Shannon, R. & G. Moschis. (2016). Marketing to Aging Consumers. In Kwon, S. (Ed.). Gerontechnology 2.0 (pp. 447-462). Springer.
Grougiou, Vasso, Ilias Kapoutsis, George P. Moschis, and Anil Mathur, “The Impact of Early Life Experiences on Young Adults’ Compulsive Buying Tendencies,” Proceedings of the Association for Consumer Research, 2014, 496.
Ong, Fon Sim and George P Moschis, “Materialism and Well-Being among Consumers of Three Asian Subcultures: The Effects of Religion and Ethnicity,” (Special Session: “Creating and Resolving Tensions: Exploring the Different Impacts Materialism Has on Consumers and Society”), Proceedings of the Association for Consumer Research, 2013.
Ong, Fon Sim, George Moschis, Rung-A-Roon Khongdee, and Torpong Suemanotham, “Religiosity and Consumer Behaviour: A Study of Consumer Preferences and Well-being among Younger and Older Malaysians,” Proceedings of the 2013 Conference of the International Business Information Management Association (IBIMA), March 25-26, 2013, Kuala Lumpur, Malaysia.
Ong, Fon Sim and George P Moschis, “Materialism and Well-Being among Consumers of Three Asian Subcultures: The Effects of Religion and Ethnicity,” (Special Session: “Creating and Resolving Tensions: Exploring the Different Impacts Materialism Has on Consumers and Society”), Proceedings of the Association for Consumer Research, 2013.
Grougiou, Vassiliki (2013) “Stressful life events and inter-customer social support”, paper accepted by the Academy of Marketing Science conference, May 2013 in Monterey Bay, California, US.
Grougiou, Vassiliki (2012) “Cancer Diagnostic Tests and Seniors’ Behaviour”, Paper presented to the Academy of Marketing 2012 conference in Southampton University, UK (Best Paper Award Received)
Moschis, George P. and David Nickell, “Understanding Seniors’ Motives for Moving into a Nursing Home,” in De Nouvelles Perspectives de Recherche sur le Consommateur âgé: Opportunité pour soi,Opportunité sociétale, Denis Guiot & Bertrand Urien (Eds.), 2012, 180-194.
Baker, Andy, George P. Moschis, Ed Rigdon, and Anil Mathur, “Effects of Family Structure on Compulsive Buying: A Life Course Perspective,” in Rohini Ahluwalia, Tanya Chartrand, and Rebecca Ratner (eds.) Advances in consumer Research, Volume 30 (pp. 422). Duluth, MN: Association for Consumer Research 2012, 422.
Lee, Euhun, Anil Mathur, Choong Kwaifatt, and George P. Moschis, “Time and Context Dependencies in Consumer Behavior,” Proceedings of the Association for Consumer Research, 2012, 589.
Pettigrew, S. and G. Moschis (2012), “Consumer Well-being in Later Life”, in D. Mick, S. Pettigrew, J. Ozanne, and C. Pechmann (eds), Transformative Consumer Research for Personal and Collective Wellbeing. Taylor and Frances, NY, pp.565-581. Kohlbacher, Florian and Cornelius Herstatt (2011), “The Silver Market Phenomenon. Marketing and Innovation in the Aging Society”, 2nd edition; Heidelberg: Springer.
Kohlbacher, Florian (2011). “Business implications of demographic change in Japan: Chances and challenges for human resource and marketing management”. In Imploding Populations in Japan and Germany: A Comparison. Coulmas, Florian, and Ralph Lützeler (Eds.). Leiden: Brill, 269-294.
Kohlbacher, Florian, Pascal Gudorf, and Cornelius Herstatt (2011), “Japan’s growing silver market – An attractive business opportunity for foreign companies?”, in From Grey to Silver: Managing the Demographic Change Successfully, Boppel, Michael, Stephan Boehm, and Sven Kunisch (Eds.). Heidelberg: Springer, 189-205.
Kohlbacher, Florian (2011). “The raku-raku land tale: The silver market phenomenon in Japan”. In The new millennium tales: Baby boomer marketing sories. Lavery, Kevin (Ed.). Berforts. 29-33.
Sudbury-Riley, Lynn, Florian Kohlbacher, and Agnes Hofmeister (2014) “A Cross-Cultural Analysis of Pro-Environmental Consumer Behaviour Among Seniors”, In Contemporary Issues in Green and Ethical Marketing. McEachern, Morven G. and Marylyn Carrigan (Eds.). Routledge.100-121. (originally published in Journal of Marketing Management 28(3-4). 290-312.)
Tiefenbach, Tim, and Florian Kohlbacher (2014). “Subjective Well-being Across Gender and Age in Japan: An Econometric Analysis”. In Gender, Lifespan and Quality of Life: An International Perspective. Eckermann, Elizabeth (Ed.).Heidelberg et al.: Springer. 183-201.
Kohlbacher, Florian, and Cornelius Herstatt (2011). “Preface and Introduction: The Silver Market Phenomenon”. In The Silver Market Phenomenon. Marketing and Innovation in the Aging Society. Kohlbacher, Florian, and Cornelius Herstatt (Eds.). Heidelberg: Springer, v-xxii.
Kohlbacher, Florian, Cornelius Herstatt, and Tim Schweisfurth (2011). “Product Development for the Silver Market”. In The Silver Market Phenomenon. Marketing and Innovation in the Aging Society. Kohlbacher, Florian, and Cornelius Herstatt (Eds.). Heidelberg: Springer, p. 3-13.
Mathur, Anil, Rouchita Mathur, and George P. Moschis, “Effects of Health Concerns and Adoption of Health-Related Products on Cognitive Age,” in European Advances in Consumer Research, Eds. A. Bradshaw, C. Hackley, and P. Maclaran, Duluth, MN: Association for Consumer Research, Vol. 9. 2011. (243-248).
Kohlbacher, Florian, and CC Hang (2011). “Leveraging Disruptive Innovations for the Silver Market”. In The Silver Market Phenomenon. Marketing and Innovation in the Aging Society. Kohlbacher, Florian, and Cornelius Herstatt (Eds.). Heidelberg: Springer, 65-77.
Prieler, Michael, Florian Kohlbacher, Shigeru Hagiwara, and Akie Arima (2011). “Silver Advertising: Older People in Japanese TV Ads”. In The Silver Market Phenomenon. Marketing and Innovation in the Aging Society. essay service bid4essay.com Kohlbacher, Florian, and Cornelius Herstatt (Eds.). Heidelberg: Springer, 239-247.
Grougiou, Vassiliki and George P. Moschis, (2011) “The effects of television and family on young adults’ materialist values: a life course study in Greece”, Paper presented to the Academy of Marketing 2011 conference in Liverpool UK .
Foreman, Jeff, George Moschis, and Janee Burkhalter, “Gerontographics and Mass Media Preferences of Mature Consumers,” 4th International Conference Proceedings, American Institute of Higher Education, Williamsburg, VA, March, 17-19, 2010. pp.745-754.
Moschis, George P. and Simone Pettigrew, “Understanding Consumer Well-Being in Later Life: Business Strategies for Enhancing Quality of Life,” in Kohlbacher, Florian and Cornelius Herstatt, The Silver marker Phenomenon, (2nd Edition), New York: Springer, 2010, 229-237.
Grougiou, Vassiliki and Simone Pettigrew,(2009), “Senior customers’ service encounter preferences”, Paper presented at 2nd BIC Biennial 2009 Conference, November, Thessaloniki, Greece.
Grougiou, Vassiliki (2009), “Seniors' attitude towards voiced complaints: a qualitative study”, Paper presented at Academy of Marketing 2009 Conference, July, Leeds, UK (Best Paper Award Received)
Friend, Scott, George P. Moschis, Kara Chan, and Andrew Baker “Cross-cultural Comparisons of Young adults’ materialism and Compulsive Consumption: A Life Course Perspective and Test of Measurement Equivalence,” Proceedings of the Winter Conference of the 2009 American Marketing Association (Extended Abstract).
Moschis, George P., Anil Mathur, Euhun Lee, and Glen G. Elder, “The Life Course Paradigm to the Study of Consumer Behavior.” 2008 Global Marketing Conference Proceedings. Shanghai, China. 2008 (Electronic)
Moschis, George P. “Generational Marketing,” chapter in Consumption and Generational Change, edited by Ian R. Jones, Paul Higgs, and David J. Eckerdt, Transactions Publishers, London, 2008, 149-170,
Prakash Veil and George P. Moschis “Effects of Family Structure and Socialization on Materialism: A Life Course Study in Malaysia,” in Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competiveness Worldwide, Proceedings of the Global Business and Technology Association Conference, 2008, 1110-1114.
Moschis, George P. and Anil Mathur, "Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles, Mindsets, and Well-Being", Paramount Books, 2007.

Projects, papers under review, working papers, and research in progress

Kohlbacher, Florian and George P. Moschis, “A Study of Older Consumers’ Well-being in Japan.”
“A Multi-country Study of Consumer Behavior,” covering a wide variety of life course and aging issues. Participating countries include: Brazil, China, France, Greece, Holland, Japan, Korea, Malaysia, Thailand, Turkey, United Kingdom, and United States.
Social Sustainability: Enhancing and Preserving the Well-being of Present and Future Generations Via Financial Solvency and Preventative Heathcare. Funded by the Thai Sustainable Development Foundation and through the Center for Research on Sustainable Leadership, College of Management, Mahidol University.

Presentation Slides

International Workshop "Consumption and Well-being in the Aging Society Advancing Research on Older Consumers " , Tokyo, Japan, 29 September -1 October 2011